By funnel stage

Top of funnel: fill the pipeline

Cold prospecting at scale. These playbooks take you from a list of names — or no list at all — to qualified accounts with personalized outreach ready to send.

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The TOFU problem

Everything downstream depends on what happens here

If TOFU research is shallow, generic, or based on stale data, the rest of the funnel breaks. Reps waste time on bad-fit accounts. Outreach sounds like everyone else's. Pipeline stalls in MOFU and never converts in BOFU.

Manual research doesn't scale

Your team spends hours researching accounts one by one. By the time they've qualified 50, the market has moved. The accounts that needed attention last week are already talking to a competitor.

Data vendors give you fields, not context

Firmographic data tells you a company has 200 employees and raised a Series B. It doesn't tell you why they'd buy, what they care about, or what just changed. Reps still have to do the real research themselves.

Generic outreach kills the funnel

When research is shallow, outreach is generic. When outreach is generic, reply rates drop. When reply rates drop, MOFU starves and BOFU has nothing to close. The problem starts here.

Data vs context: why data vendors aren't enough

Traditional data vendors like ZoomInfo, Apollo, and Cognism give you contact records and firmographic fields. Evergrowth gives you research-backed context — the kind that turns a cold email into a conversation.

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Playbooks

5 playbooks for pipeline generation

Each playbook chains agents into a workflow triggered by a different account source. Pick the one that matches where your accounts come from.

Newbiz Gap

One-time · Continuous

Import company names not in your CRM. Agents qualify, research, find contacts, and write plays from scratch.

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Newbiz Recycling

One-time · Scheduled

Re-qualify dormant CRM accounts with fresh research, re-verified contacts, and updated outreach.

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Signal-based Outreach

Continuous

Define your signal criteria. When a match is found, agents trigger the full workflow automatically.

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Event (Pre & Post)

One-time

Upload attendee or booth lead lists. Agents qualify, research, and write event-context outreach.

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Inbound Lead Qualification

Continuous

New CRM lead from a form fill or demo request? Agents auto-qualify, research, and write follow-up.

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Agents for TOFU

Run any agent standalone

Full-cycle AEs don't always run a playbook. These agents work on demand for ad-hoc prospecting, one-off research, and quick outreach.

Account Qualification

Instant ICP score on any account before investing time

Account Research

Deep research on demand — financials, tech stack, hiring, news

Contact Finder

Find persona-fit contacts at any account outside of a playbook

Contact Qualification

Verify any contact — still there, persona match, valid email and phone

Contact Research

Deep-dive a contact — LinkedIn activity, role history, DISC profile

Play Copywriting

Generate personalized outreach for any contact on demand
Train on cold calling

Practice before you prospect

Cold calling is a skill. These agents let reps rehearse calls with AI buyer personas, get real-time coaching, and review their performance — before they pick up the phone for real.

Voice Roleplay

Voice Roleplay

Rehearse cold calls live with an AI buyer persona. Get real-time coaching on objection handling, discovery, and talk track delivery.
Roleplay Coach

Roleplay Coach

Get scored against your playbook after each practice session. See exactly where to improve on openers, qualification questions, and objection handling before the real call.
Who uses it

TOFU by role

RevOps

RevOps

Builds and configures the playbooks. Sets ICP criteria, buyer personas, and signal definitions in the Agent Training Center. Schedules workflows and monitors conversion from list to qualified pipeline.

Explore Sales Reps

Sales Reps

Run agents on demand for ad-hoc prospecting. Review agent output, refine outreach, and send. Use standalone agents for one-off research on accounts that catch their eye.

Explore Marketing

Marketing

Provides the lists — intent data, event attendees, inbound leads. Configures inbound routing and event workflows. Tracks which sources generate the highest-quality qualified pipeline.

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How it all connects

Different sources, same depth

Whether the accounts come from a list import, a signal trigger, an event, or an inbound form — every playbook runs the same research-driven agent chain. The difference is where the accounts come from and what triggers the workflow. The output is always the same: qualified accounts, verified contacts, and personalized outreach.

Start filling your pipeline

Pick a playbook. Agents take it from there.

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