By trigger One-time

Event follow-up in hours, not weeks

Pre-event: research the attendee list before you arrive. Post-event: upload booth leads and get personalized follow-ups the same day.

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Three scenarios where the Event playbook fits

Target event attendees

No attendee list? Agents research which contacts from your target accounts are likely attending, generate leads who'd be interested in an invite, and write event-specific plays to book meetings before the event starts.

Qualify an attendee list

Already have the list? Upload it. Agents qualify every company against your ICP, research them, and write custom plays so reps arrive with context instead of cold intros.

Post-event follow-up

Upload booth badge scans after the event. Agents qualify, research, and write personalized follow-ups while the conversation is still fresh.

Two workflows, one event

Run the pre-event workflow on your attendee list to arrive prepared. Run the post-event workflow on booth leads to follow up the same day.

evergrowth.com/workflow/event

4 agents, one conditional step

The event list already has contacts — no Contact Finder needed. Agents qualify the account, research it, qualify the contact, enrich missing details via waterfall, and write the play.

1
Account Qualification

Qualifies each attendee's company against your ICP

2
Account Research

Deep research on qualified companies: financials, tech stack, hiring, news

3
Contact Qualification

Verifies the event contact matches your personas. If missing email or phone, triggers waterfall enrichment.

4
Play Copywriting

Writes event-context outreach — not generic "great meeting you" templates

From event list to ready-to-send outreach

Prioritized attendee list

Every company scored against your ICP. Agents identify the highest-value attendees most likely to attend, so reps focus on the right conversations.

Same-day follow-up

Post-event outreach goes out in hours, not weeks. While competitors are still sorting badge scans.

Enriched contacts

Missing email or phone? Waterfall enrichment fills the gaps automatically so no lead falls through.

Event-context outreach

Personalized plays that reference the event, the company's situation, and the contact's role. Not "It was great meeting you at [EVENT]."

Before and after the event