The problem

Static filters miss real buyers

Firmographic data tells you company size and industry. It doesn't tell you if they actually behave like a buyer.

"Looks good on paper" accounts

Companies that match basic filters but will never close. Your team chases them anyway because there is no deeper validation.

Manual qualification is subjective

Each rep applies different standards. One person's "strong fit" is another's "maybe." There is no consistent scoring.

Requalification never happens

Markets shift, companies evolve. But once an account is marked "not fit," nobody revisits it even when things change.

How it works

ICP validation based on what companies actually do

The Qualification Agent browses websites, job posts, and documents to check your custom ICP criteria against real evidence.

You define ICP criteria

In the Agent Training Center, set the qualification rules that matter: strategy, structure, complexity, technology, growth stage, and more.

The agent investigates

It browses company websites, reads PDFs, checks job posts, and analyzes publicly available data to validate each criterion.

It delivers a verdict

Each account gets a clear ICP Yes/No decision with evidence for each criterion, not just a score but the reasoning behind it.

Your CRM is updated

Qualification results, criteria matches, and verdicts are pushed to your CRM so reps can filter and act on ICP-fit accounts immediately.

What you get

Qualification outputs that remove guesswork

Every account gets a structured qualification report your team can trust.

ICP Yes / No Decision

A clear binary verdict for each account based on your specific criteria, removing subjective judgment from the process.

Criteria-by-Criteria Evidence

For each qualification criterion, see exactly what the agent found and whether it matched, with source references.

Consistent Team Standards

Every rep uses the same criteria. No more subjective calls. The agent applies your ICP definition uniformly across thousands of accounts.

Requalification at Scale

Run qualification again on old accounts when criteria change or markets shift. Rediscover opportunities your team wrote off.

Paired with the Domain Finder Agent

Many accounts in your CRM are missing a company URL. Without a domain, qualification and research agents have nothing to browse. The Domain Finder Agent solves this by searching the web to identify and verify the correct company domain before any other agent runs.

It supports two effort levels depending on how easy the company is to identify:

Low Effort: 1 credit High Effort: 2 credits

Once the domain is found, the Account Qualification Agent can browse the site and validate ICP fit with real evidence.

Qualification criteria built around your business

You define what "good fit" means. The agent applies it consistently at scale.

ICP Verticals

Target specific industries and segments. The agent only qualifies accounts within the markets you care about.

Custom Qualification Criteria

Define what to check: company strategy, organizational complexity, tech stack, compliance requirements, growth signals, and more.

Value Proposition Alignment

Qualification criteria are connected to your value props, so ICP-fit accounts are also the ones where your solution has the highest impact.

Editable Criteria

Refine your qualification rules anytime. When your ICP evolves, update the criteria and requalify your entire pipeline.

Works with

Build connected agentic workflows

Account Qualification is typically the first step. Combine it with other agents in automated workflows.

RevOps

→

Domain
Finder

→

Account
Qualification

→

Account
Research

→

Account
Planning

→

Contact
Finder

Contact
Qualification

→

Contact
Research

→

Play
Copywriting

→

Digital
Twin

→

Sales Rep

Qualification credit cost

0.3 cr.

Domain finder credit cost

1-2 cr.

Data sources

Web browsing

Configurable

Fully custom

Account Qualification Agent