The problem

Personalization at scale is a contradiction

Your reps can either send personalized outreach that takes 20 minutes per email, or blast templates that get ignored. There's no middle ground.

Templates feel like templates

Swapping in a first name and company name doesn't fool anyone. Buyers can spot a mail merge from the first sentence.

Real personalization doesn't scale

Writing a truly personalized email means reading research, understanding the account, and crafting a relevant angle. At 50+ contacts a week, it's impossible.

Inconsistent messaging across the team

Every rep writes differently. Tone, structure, and quality vary wildly. Your brand voice disappears the moment it hits the inbox.

How it works

Research-powered outreach, written for each person

The Play Copywriting Agent combines account research, contact research, and your sales playbooks to generate outreach that sounds like it was written by your best rep.

You create play templates

Define the structure, tone, and strategy for each type of outreach: cold emails, follow-ups, cold call tracks, meeting prep, LinkedIn messages, and more.

The agent pulls in context

For each contact, it combines account research signals, contact career history, DISC profile, and persona data into a complete picture.

It generates the play

Using your template structure and all the research context, it writes a fully personalized piece of outreach. No generic variables, real insight woven in.

Reps review and send

Plays are delivered ready to use. Reps can review, make quick edits, and send, or push directly to their sequencer or CRM.

What you get

Every type of outreach, fully personalized

The agent generates multiple play types, each grounded in real research and your sales methodology.

Cold Emails

Research-backed emails that reference real signals, career context, and account-specific angles. Each one reads like a human wrote it for that person.

Cold Call Scripts

Structured call tracks with an opening hook, talk points based on account signals, objection handling, and a clear ask, tailored to the persona.

Meeting Prep Notes

Bespoke briefing documents for each prospect: company context, person context, suggested questions, and talking points tied to your value props.

Follow-Ups and Sequences

Multi-touch sequences where each step builds on the last. Not just "checking in" but new angles, new signals, and new reasons to engage.

LinkedIn Invites & Messages

Personalized connection requests and InMail messages that reference real context — mutual interests, shared connections, or recent activity — so prospects actually accept.

Your voice, your methodology, at scale

Every play is shaped by your sales playbooks, value props, and brand voice. The agent writes like your team, not like a chatbot.

Value Proposition

Plays are anchored in your actual value props. The agent knows what outcomes you deliver and weaves them naturally into each message.

Persona Cards

Each play is adapted to the persona: different pain points, different language, different level of detail for a VP versus a practitioner.

Play Templates

Start from best-practice templates or build your own. Define the structure, tone, length, and strategy. The agent follows your blueprint every time.

Refine and Iterate

Run launch-refine-repeat sessions to tune your play agents. Adjust prompts, review outputs, and get consistent copy that sounds exactly how you want.

Works with

Build connected agentic workflows

Play Copywriting is the output layer. It takes everything the research and qualification agents collected and turns it into outreach your reps can send.

RevOps

→

Domain
Finder

→

Account
Qualification

→

Account
Research

→

Account
Planning

→

Contact
Finder

Contact
Qualification

→

Contact
Research

→

Play
Copywriting

→

Digital
Twin

→

Sales Rep

Credit cost

1 cr.

Scope

Per contact per play

Play types

Unlimited

Templates

Fully customizable

Play Copywriting Agent