By trigger Continuous

Reach out when it matters, not when it's scheduled

You define the signals. Agents monitor them. New leadership hires, market expansion, competitive evaluations, or any context-based criteria you configure in the Agent Training Center. When a match is found, the workflow triggers automatically.

New VP of Sales starts next month Company expanding into EMEA Evaluating alternatives to [Competitor] Strategic partnership with [Company] announced + Your custom signals
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When to use it

Three scenarios where Signal-based Outreach fits

Always-on prospecting

Define your own signal criteria in the Agent Training Center. Agents trigger workflows whenever a match appears. No manual list building, no missed timing windows.

Competitive displacement

Monitor when target accounts show signs of evaluating alternatives — mentions in job postings, review site activity, community discussions. Agents write outreach that speaks to the transition.

React to change in real time

New VP of Sales hired, company announcing international expansion, strategic partnership that shifts their priorities — agents catch the context and write outreach while it's still relevant.

Agentic workflow

Signals trigger the workflow. Agents do the rest.

New VP of Sales starts next month
Company expanding into EMEA
Evaluating alternatives to [Competitor]
Strategic partnership announced
+ Your custom signals
New accounts
Acct Qual
→
Acct Research
→
Contact Finder
→
Contact Qual
→
Play Copy
Dormant accounts
Acct Research
→
Contact Qual
→
Play Copy
→
Context-aware outreach
Cold email · Cold call · LinkedIn
evergrowth.com/workflow/signal-based
Which agents run

Two paths, triggered by a signal

The agent chain depends on where the account lives. New accounts get the full chain. Dormant CRM accounts skip qualification and contact finding — they're already in your system.

Path A New accounts (not in CRM)

Signal detected on an account not in your CRM. Full chain runs — qualify, research, find contacts, verify, write plays.

1
Account Qualification

Validates the signal-detected account against your ICP

↓
2
Account Research

Deep research including the triggering signal — what changed and why it matters

↓
3
Contact Finder

Finds persona-fit contacts at the signal-detected account

↓
4
Contact Qualification

Verifies contacts with valid email and phone

↓
5
Play Copywriting

Writes context-aware outreach referencing the exact trigger

Path B Dormant accounts (in CRM)

Signal detected on a dormant CRM account. Shorter chain — no qualification or contact finding needed.

1
Account Research

Re-researches the dormant account with the triggering signal as fresh context

↓
2
Contact Qualification

Re-qualifies existing CRM contacts — still at the company? Still match your personas?

↓
3
Play Copywriting

Writes fresh outreach tied to the signal that woke the account up

What you get

Pipeline that runs on context, not cadence

Signal-triggered pipeline

No more batch-and-blast. Outreach fires when the signal fires — timing aligned to the buyer's moment, not your cadence.

Context-aware outreach

Every play references what agents actually found in research. "I saw your team is expanding into EMEA and just brought on a new VP of Sales" — not "I noticed a hiring signal."

Continuous prospecting on autopilot

Define your signal criteria once in the Agent Training Center. Agents monitor, detect, and act — indefinitely. Add new signals anytime without rebuilding workflows.

Related playbooks

Other ways to act on signals

Newbiz Gap

Have a list instead of signals? Newbiz Gap processes it with the same agent chain — including a signal-branched variant.

Explore

Scheduled Research

Scheduled Research surfaces signals on existing accounts. Signal-based Outreach acts on them.

Explore

Champion Monitoring

A job change is a signal too. Champion Monitoring is a specialized version for contact-level moves.

Explore

Let signals drive your pipeline

Set the criteria. Agents handle the rest.

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