For Marketing

Same intelligence. Same playbook.
Finally aligned with Sales.

Both teams pull from the same ICPs, personas, and value props. When Marketing generates a lead, agents qualify it the same way Sales would. No more "these leads are garbage" conversations.

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The problem

Marketing generates leads. Sales ignores them.

You fill the funnel. Sales cherry-picks a third and lets the rest rot. The issue isn't volume. It's that Marketing and Sales qualify leads on different criteria.

MQL does not equal SQL

Marketing qualifies on engagement: downloads, webinar attendance, page visits. Sales qualifies on fit and intent. Different criteria, different outcomes, endless finger-pointing.

ABM without the M

You build target account lists. But outreach is still generic templates. There's no connection between your account research and what reps actually say to prospects.

Event follow-up dies in the CRM

You run events, scan badges, import lists. Then the leads sit in a queue for two weeks while reps cherry-pick the ones they already know.

How it works

From signal to pipeline — automatically

Build account lists based on real buying signals. Feed them into agent workflows. Get ICP-qualified, research-backed, outreach-ready leads in your CRM.

Build signal-based account lists

Use ICP criteria and buying signals — hiring surges, funding rounds, tech stack changes, leadership moves — to surface accounts that match right now, not last quarter.

Feed lists into agent workflows

Imported accounts automatically trigger the full agent chain: qualify, research, find contacts, verify email and phone, build digital twins, write personalized plays.

Qualified leads land with context

By the time Sales sees them, accounts are ICP-scored, contacts are enriched, and personalized outreach is ready to send. No manual handoff, no context loss.

What you deliver

Marketing outputs that Sales actually uses

No more MQLs that go nowhere. Every lead comes with qualification evidence, research context, and outreach already written.

ICP-qualified pipeline

Every account is agent-scored against your verticals. Not engagement-based MQLs but fit-based qualification with evidence for each criterion.

Event follow-up at agent speed

Import an event list, trigger a workflow. Agents qualify, research, and write personalized follow-ups within hours. Not weeks. Not "whenever Sales gets to it."

Signal-based targeting

Hiring surges, tech stack changes, funding rounds, leadership moves. Agents surface accounts showing buying signals now, not accounts that matched a static list last quarter.

Sales-marketing alignment

Both teams use the same Agent Training Center: same ICPs, same personas, same value props. When Marketing qualifies a lead, Sales trusts the qualification.

Running an event? There's a playbook for that.

Import attendee lists and trigger agent workflows that qualify, research, and write personalized follow-ups for every badge scan — automatically.

Explore event playbooks

One playbook. Both teams.

The Agent Training Center is the shared source of truth. When Marketing updates the ICP or adds a new persona, agents use the new criteria immediately — across qualification, outreach, and coaching.

Disconnected marketing ops

Leads that Sales doesn't trust

MQLs based on content downloads and webinar attendance

ABM lists built on firmographics alone

Event follow-up in 2 weeks — if it happens at all

Marketing and Sales argue about lead quality

→

Agent Training Center-aligned marketing

Pipeline Sales wants to work

Leads qualified against actual ICP criteria with evidence

Signal-based lists with research-backed context per account

Event follow-up triggered same day with personalized outreach

Both teams trained by the same Agent Training Center — same standards

The agent pipeline

Expand your team with 10 specialized agents

Import a list, trigger a workflow. Agents qualify, research, enrich, and write plays — so when Sales picks up the phone, they know exactly what to say.