By account source Continuous

Your best pipeline comes from people who already know you

When a champion leaves a customer account, two things happen: the customer loses a key contact, and a warm prospect appears at a new company. Agents monitor both and act automatically.

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TAM
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In your CRM
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Dormant
Working
Opportunity
Client

Three scenarios where Ex-Customer Recycling fits

Customer health monitoring

Continuously check if key contacts at customer accounts still work there. Catch departures before your CS team finds out the hard way.

Warm pipeline generation

When a champion moves to a new company, agents auto-research it and write a "congrats on the new role" play. They already know the product.

CS + Sales alignment

CS gets a departure alert and a replacement contact at the customer account. Sales gets a warm intro opportunity at the new company. One workflow, two outcomes.

One workflow, two outcomes

Agents check if customer contacts still work at the account. If they left, the workflow branches: CS gets alerted, Sales gets a warm opportunity at the new company.

evergrowth.com/workflow/customer-champions

4 agents, one branch point

The workflow starts by checking if customer contacts are still at the account. When someone leaves, agents research their new company and write a warm play.

1
Contact Qualification

Checks if each customer contact still works at the account

Still works at the account?
Yes → No action No → They left ↓
2
Account Qualification

Qualifies the champion's new company against your ICP

3
Account Research

Deep research on the new company: financials, tech stack, hiring, news

4
Play Copywriting

Writes warm "congrats on the new role" outreach referencing the shared history

CS protected, Sales activated

Departure alerts

Instant notification when a champion leaves a customer account. CS knows before the next QBR.

Replacement contacts

Agents find who replaced the departed champion at the customer account. Keep your CRM current.

New company research

The champion's new company qualified against your ICP with full research — before you even pick up the phone.

Warm intro plays

Personalized outreach referencing the shared product history. The highest-converting pipeline you can build.

Keep your network working for you