I Find Staffing

Company: iFind Staffing

‍Industry: Staffing and recruitment for hospitality, production and warehousing

‍Location: Detroit, Michigan, expanding into more states

‍Team: Lean, community‑first sales org

‍Market focus: Hotels, hospitality, production facilities & warehouses across Michigan

‍Goal: Grow into new cities and states without losing their personal, “people first” approach

💬 Interview Transcript

Omar Sanchez

President and sales leader at iFind Staffing. Responsible for new business and key account growth.

The challenge

For iFind, the “product” is people. They place reliable teams into hotels, warehouses and production facilities in one of the most competitive staffing markets in the United States.

Michigan is a hard market to sell into. Decision makers are rarely visible under neat job titles, and front desks are trained to keep contact details locked down. Omar describes it as trying to sell into a fortress.

“You can’t just go door to door. Here in Michigan you have to do your homework. You have to find out what the GM, the human resource manager, the plant manager do at any facility… and that used to take us two three days, maybe even more.”

The sales team relied heavily on:

Referrals from satisfied hotel and production clients
Word of mouth in local communities
Face‑to‑face meetings that often came together on short notice in competitive environments

The bottleneck was everything that had to happen before those meetings:

Finding the true decision maker behind the front desk
Piecing together who they were, what they worked on and what they cared about
Preparing a credible account plan and talk track

Even with online research, it was slow and often blocked.

“Even online it’s so difficult to find any information… they keep their information as hidden as possible. So getting that contact, that information, was really hard before Evergrowth.”

When a prospect called at 10:00 and asked for a meeting that same afternoon, Omar either had to scramble and still arrive under‑prepared, or walk into the room relying almost entirely on intuition. Neither felt like a winning strategy for a small team trying to land key accounts.

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The solution: 27 digital interns and always‑on “homework”

Omar discovered Evergrowth at a summit in Boston. There were plenty of AI vendors in the room. Only one felt like it could work the way his team did.

“Everybody offered you a product, but it was just… corporate. There was nothing organic. With Evergrowth it was the customizable things that you can do, the way they would work for you. I felt like it was there for us.”

iFind adopted Evergrowth’s Agentic GTM Workspace and quickly built out a team of 27 agents – Omar’s “digital interns”.

Those agents now:

Research accounts and contacts that match iFind’s ICP, even when role names differ wildly across hotels and plants
Generate “homework” packs before meetings, summarising who the buyer is, what matters to them and which angles to lean into
Help Omar pivot quickly when he discovers that the first contact is not the real decision maker
Feed structured insights into Monday.com, iFind’s Project Management & CRMs space, so every account is fully documented

“Even though Evergrowth didn’t directly work with the CRM platform that I’m currently using, you can tell there’s been attention and thought. They built out a whole board for us in Monday with every account and all the details. They will go above and beyond for you.”

The Evergrowth Chrome extension is now part of Omar’s daily flow.
If he learns that a plant manager rather than the GM signs staffing contracts, he simply opens LinkedIn, opens the Evergrowth Chrome Extension on the right profile and sends that person straight into an agentic workflow. Within minutes he has new 'homework' and an updated path into the account, without having lost hours chasing the wrong contact.

“Even if where I’m starting from is outdated… ‘Hey, this isn’t the person I’m looking for.’ I can say, can you do that same homework for this person? It completely facilitates that piece. It’s that simple.”

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From 3‑day research cycles to same‑day readiness

The impact of giving iFind a team of 27 digital interns shows up most clearly when the phone rings with urgency.

“Sometimes I’ll get a call and they want attention. They have a big fire that needs to be put out… When I get a call at 10 a.m. and they’re asking me, hey, we need to have a meeting this afternoon… this is the part that I love the most.”

With Evergrowth, Omar can:

Ask his agents for homework on the person and the company
Get a detailed brief that highlights what to talk about and what to avoid
Trim five pages of research down to two for quick reading
Walk into a 15:00 meeting fully prepared, with thorough notes in hand

Before Evergrowth, those same meetings would have meant either spending two to three days hunting for information and delaying the meeting, or turning up under‑prepared and relying purely on intuition. Now the homework is done for him in a fraction of the time.

“The biggest piece that we have is time. And once you have efficiency in your time, then you can do so many things with Evergrowth.”

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How prepared meetings change the room

Omar has turned Evergrowth’s research into a deliberate sales tactic. He often opens meetings with a detail from the contact’s background or responsibilities – a facility they used to manage, a property they run in another city, or a relevant qualification they have, all to signal that he has done the work.

“They’re shocked. They’re taken aback, almost in awe. I’m pretty sure they have never been in a room where somebody that doesn’t know them directly already knows their world and their experience… it’s a huge game changer.”

That preparation does more than impress the buyer; it changes how Omar handles difficult moments in the conversation. Because he’s already spent time reading about the person and their company, he has a grounded sense of what they care about, whether it is numbers, productivity or quality. This keeps him ahead even when the discussion takes an unexpected turn.

“If they throw you off with a significant question that you were not prepared for, by doing your homework you kind of know this person already… you know that they’re diligent, they want numbers, they want productivity, or they want quality. It gives you better insight of what they’re looking for.”

For a small agency that prides itself on treating employees and clients as people rather than numbers, showing up this prepared reinforces their core identity.

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_Subscript

Scaling from a handful of targets to 20 high‑quality accounts a week

Evergrowth is not only about single meetings. It has reshaped how iFind targets and filters its market. Previously, Omar and his team could only manually research a small number of accounts at a time. Now, with agents doing the heavy lifting, they can cover much more ground.

They can surface 15–20 places to visit in a new city in a single week instead of only one to three
They can quickly spot poor‑fit accounts and avoid wasting cycles
They can explore markets outside Michigan while staying lean

“Right now we’re touching different markets. When we go to a different city, now we have 10, 15, 20 places to visit instead of having that 1-3 if we would have done this manually.”

The volume of activity that becomes possible is almost overwhelming: Omar talks about the potential of 80–100 calls in a week off the back of this research, creating “guaranteed numbers” instead of sporadic opportunities.

And all of this is handled by Omar, a small sales team and their 27 'digital interns'.

“Now that I see the amount of agents working with us… yes, I can say it gives us a significant advantage.”

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Why this matters for GTM leaders in traditional services

iFind’s story shows what happens when a very human, community‑based business plugs agentic AI into the right part of the sales motion.

Key takeaways for GTM leaders:

Preparation is the differentiator. In industries where relationships and referrals dominate, turning up better informed than anyone else can be more powerful than sending more cold emails.
Agentic AI fits small teams. Omar went from zero AI in his stack to 27 agents working with his existing CRM and workflows without adding headcount.
Research is where AI shines first. Let humans focus on face‑to‑face meetings and negotiation while agents handle the grind of finding contacts, surfacing signals and writing the first draft of an account plan.‍
Disqualification is as valuable as qualification. By quickly seeing which accounts are not a fit, Omar keeps his small team focused on the opportunities that match their strengths and values.