Customer Stories

How iFind Staffing turned gatekept accounts into same-day, high-impact meetings

In Michigan's competitive staffing market, decision makers hide behind front desks. Omar built a team of 27 digital interns that do his homework before every meeting.

Omar Sanchez

President & Sales Leader, iFind Staffing

IndustryStaffing & Recruitment (Hospitality, Production, Warehousing)

Company SizeLean, community-first sales org

FocusHotels, hospitality, production facilities & warehouses across Michigan

LocationDetroit, Michigan, expanding into more states

GoalGrow into new cities and states without losing their personal, people-first approach

The challenge

Selling into a fortress

For iFind, the "product" is people. They place reliable teams into hotels, warehouses and production facilities in one of the most competitive staffing markets in the United States.

Michigan is a hard market to sell into. Decision makers are rarely visible under neat job titles, and front desks are trained to keep contact details locked down.

"You can't just go door to door. Here in Michigan you have to do your homework. You have to find out what the GM, the human resource manager, the plant manager do at any facility... and that used to take us two, three days, maybe even more."Omar Sanchez, President

When a prospect called at 10:00 and asked for a meeting that same afternoon, Omar either had to scramble and arrive under-prepared, or walk into the room relying almost entirely on intuition.

"Even online it's so difficult to find any information... they keep their information as hidden as possible. So getting that contact, that information, was really hard before Evergrowth."Omar Sanchez, President

The solution

27 digital interns and always-on "homework"

Omar discovered Evergrowth at a summit in Boston. There were plenty of AI vendors in the room. Only one felt like it could work the way his team did.

"Everybody offered you a product, but it was just... corporate. There was nothing organic. With Evergrowth it was the customizable things that you can do, the way they would work for you. I felt like it was there for us."Omar Sanchez, President

Account & contact research

Agents research accounts and contacts matching iFind's ICP, even when role names differ wildly across hotels and plants.

Homework packs

Generate pre-meeting briefs summarising who the buyer is, what matters to them, and which angles to lean into.

Real-time pivots

Help Omar pivot quickly when the first contact turns out not to be the real decision maker.

CRM documentation

Feed structured insights into Monday.com so every account is fully documented and the team stays aligned.

Results

Gatekept accounts became same-day meetings

The Chrome extension is now part of Omar's daily flow. If he spots a prospect on LinkedIn at 7am, by 9am he has a full research brief ready. When a hotel GM calls at 10 and says "Can you come in this afternoon?", Omar shows up prepared.

27 agents

Running homework around the clock on target accounts

Days → minutes

Meeting prep time compressed dramatically

Same-day ready

Walk into any meeting fully prepared on short notice

People-first

Personal approach maintained even as they scale into new states

"Even though Evergrowth didn't directly work with the CRM platform I'm currently using, you can tell there's been attention and thought. They built out a whole board for us in Monday with every account and all the details."Omar Sanchez, President

Looking ahead

Scaling the personal touch into new states

Omar is preparing to expand iFind into new cities and states. With Evergrowth handling the research and preparation, his team can maintain the personal, community-first approach that made iFind successful in Michigan while moving faster into new markets.

I felt like it was there for us. That's what sold me. It wasn't just a product. It was a partner that understood how we work.