Customer Stories

How ARIS turned buying signals into a smarter sales engine with Evergrowth

Sven embedded Evergrowth into ARIS's global GTM enablement strategy, giving sales teams a hands-on way to work with real agentic AI. The result: reps now run their own agentic workflows, something unimaginable two years ago.

Sven Roeleven

SVP Solution Management, ARIS

IndustryEnterprise Software

Company SizeEnterprise

FocusDriving growth by enabling global sales and partner teams through data-driven, AI-enhanced methodologies

GoalImproved customer engagement while navigating changed buyer behaviour, data-privacy constraints and new segment launches

Hours → seconds

Account research and planning time compressed

Custom signals

Built niche Research Signal Agents (e.g. on-prem vs SaaS buyers)

Global rollout

Structured training, regional webinars, and onboarding embedded

Cultural shift

Reps now experiment directly with AI agents independently

The challenge

Traditional outbound needed to evolve

For ARIS, growth is achieved in two ways: expanding existing customer accounts and reaching the vast number of organizations that hadn't yet embraced professional business process management.

But traditional outbound needed to evolve. GDPR had tightened access to personal data, and buying behavior had changed: buyers educate themselves, they don't want (or need) to be sold to.

Sven's mission was to help a global sales organization adapt: find new buying signals, act on those with personalized and differentiated messaging, and empower reps to work smarter with AI rather than harder with manual research.

"The way to do outbound has changed dramatically. The combination of legal constraints and changing buyer behavior together made traditional outreach ineffective."Sven Roeleven, SVP Solution Management

The solution

AI enablement and agentic iteration

Sven discovered Evergrowth at a sales-enablement event and saw an immediate fit. Instead of positioning it as just another prospecting tool, he embedded it into ARIS's GTM enablement strategy, giving sales teams and SDRs a hands-on way to work with real agentic AI.

"Once we uploaded our value proposition, ICPs, and personas, Evergrowth could begin finding the right contacts and surfacing buying signals for account-planning."Sven Roeleven, SVP Solution Management

Value-driven content

Shifted from promotional messaging to content that refers to real business outcomes, educating buyers toward better decisions.

Targeted account selling

Every interaction must feel relevant. Standard signals are no longer enough since anything generic reads as spam.

Custom buying signals

ARIS defined its own buying signals based on what actually predicts customer movement: M&A activity, transformation programs, regional patterns.

Continuous iteration

Built custom Research Signal Agents for niche use-cases, configured workflows for SDRs & AEs, and fed learnings back to refine accuracy.

Results

Enablement at scale, not just adoption

Because Sven oversees global enablement, rollout was as much about people as technology. Reps were introduced to each use-case through collaborative workshops. Regional webinars and a dedicated Teams channel kept sharing alive. New hires now learn Evergrowth during onboarding.

Time saved

Account research and planning compressed from hours to seconds

Quality gains

Higher-fidelity contacts and more accurate messaging

CRM enrichment

Continuous sync keeps high-intent contacts flowing into the system of record

Cultural shift

Sales reps now experiment directly with AI agents independently

"Now with agentic AI, the platform does the work for you 24/7. That's the game changer. You need to jump on it now to stay ahead of the trends and innovations."Sven Roeleven, SVP Solution Management

Change management

Structured training made adoption stick

Structured training: Reps were introduced to each use-case through collaborative workshops with Evergrowth.

Reinforcement loops: Regional webinars and a dedicated Teams channel kept sharing alive with questions, lessons learned, and even light gamification through campaign prizes.

Sustained adoption: New hires now learn Evergrowth during onboarding, embedding AI workflows into everyday sales habits.

"Seeing reps go into an AI system and start running their own agentic workflows, that's something I wouldn't have imagined two years ago."Sven Roeleven, SVP Solution Management

Looking ahead

From prospecting to sales-readiness

Sven's team plans to extend Evergrowth beyond prospecting into sales-readiness and training simulations, using roleplay coaching agents and digital twins to help reps practice conversations before live calls. Additional teams within ARIS are now requesting access, from customer success to solution architects.

"The future of top sales performance is agentic. It's happening now and there's more to come!"Sven Roeleven, SVP Solution Management

Don't look out for an Agentic AI end-state tool, it's continuously evolving. It's the partnership and the ability to keep changing and configuring it in your favor that make the difference.