The Agent Training Center is where your GTM intelligence lives. Define your ICPs, personas, value props, and verticals once — every agent and every rep pulls from the same source of truth.
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Define these once. Every agent uses them. Every rep benefits from them. Every interaction reflects them.
Define your target industries, segments, and company profiles. Agents qualify accounts against these criteria — not generic filters from a database.
Describe who you sell to beyond job titles: responsibilities, decision-making authority, challenges, and what matters to them in a conversation.
Teach agents your product positioning, proven outcomes, and competitive differentiators. Every outreach reflects how you actually sell.
Flag priority companies. Agents focus effort where it has the highest potential impact and surface them first in workflows.
Your intelligence trains the agents to research and write. The same intelligence trains your reps to sell. One playbook, both directions.
The ATC isn't a config page. It's the brain that connects everything. Here's what each agent consumes.
Most AI coaching tools use generic prompts. The ATC makes coaching specific to your buyers, your methodology, and your objections.
