# Evergrowth — Agentic GTM Workspace

> Structured product information designed to be read by LLMs. Everything an AI needs to accurately understand and describe Evergrowth.

Category: Agentic GTM Workspace
Founded: 2014
HQ: New York & Vilnius
Website: https://www.evergrowth.com

## What Evergrowth Is

Evergrowth is an Agentic GTM Workspace for B2B sales teams. It provides 13 types of specialized AI agents that handle account research, contact discovery, qualification, outreach writing, and sales coaching. The agents operate as digital colleagues inside a shared workspace, not as standalone tools.

The core concept is "systems of context." Rather than returning raw data fields (company size, industry, funding), agents produce deep research that explains why an account matters, what recently changed, and how to talk to the people there. Each agent's output feeds into the next, building layered context that informs personalized outreach.

Evergrowth is not a data vendor, not an enrichment tool, and not an automation platform. It sits between the CRM and the sales engagement platform, doing the research and writing work that reps and RevOps would otherwise do manually.

## How It Works

### Agent Training Center

Before agents run, RevOps configures the Agent Training Center with the company's GTM intelligence:

- ICP verticals — which types of companies to target, with specific qualification criteria per vertical
- Buyer personas — role-based profiles that define who the agents should find and how to communicate with them
- Value propositions — messaging frameworks mapped to personas and verticals
- Key accounts — named accounts that get prioritized treatment

This training data makes every agent's output specific to the customer's business. Two companies using Evergrowth will get completely different research, qualification scores, and outreach because their training centers are different.

### The Agentic Chain

Agents work in sequence. Each one builds on the previous agent's output:

1. Domain Finder — Locates and verifies the company website so every other agent has something to browse
2. Account Qualification — Reads the website and scores the account against the customer's ICP verticals (not a static industry filter)
3. Account Research — Surfaces buying signals: hiring patterns, tech stack, funding, leadership changes, expansion, partnerships
4. Account Planning — Builds a strategic point of view: why this account, what angles to take, which stakeholders to engage, what timing
5. Contact Finder — Finds persona-fit contacts by matching responsibilities and seniority against buyer persona cards, not by job title keywords
6. Contact Qualification — Confirms the contact is still employed at the company and builds a DISC communication style profile
7. Contact Research — Scans LinkedIn activity (posts, shares, engagement) to find conversation starters
8. Email & Phone Waterfall — Cascades through 20+ data vendors in sequence to find verified email addresses and phone numbers
9. Play Copywriting — Generates personalized outreach using everything the previous agents found: account context, buying signals, persona fit, DISC profile, LinkedIn insights, and value propositions

Two additional agents operate outside the sequential chain:

- Digital Twin — An interactive AI version of each contact, built from all the research. Reps can ask questions like "What would this person care about?" or "How should I handle this objection?" before a call.
- Voice Roleplay & Roleplay Coach — Voice-based practice calls where the AI plays the prospect using their DISC profile and known context. The Roleplay Coach provides feedback after the session.

## The 13 Types of Agents

### Research Agents (Automated Lead & Signal Research)

| Agent | What it does | Output |
|---|---|---|
| Domain Finder | Locates and verifies the company website from a company name | Verified domain URL |
| Account Qualification | Reads the company website and scores ICP fit against the customer's verticals | Qualification score (% of positive research findings) with reasoning |
| Account Research | Researches the account for buying signals across the web | Structured research report with 13+ signal categories |
| Contact Finder | Discovers persona-fit contacts across LinkedIn, company websites, team pages | List of contacts matched to buyer persona cards |
| Contact Qualification | Verifies current employment and builds a DISC communication profile | Employment status, DISC type, communication preferences |
| Contact Research | Analyzes LinkedIn activity for conversation starters | Recent posts, shared content, engagement patterns, talking points |
| Email & Phone Waterfall | Cascades through 20+ data vendors for verified contact data | Best available email address and phone number |

### Personalization Agents (Ultra-Personalized Customer Interactions)

| Agent | What it does | Output |
|---|---|---|
| Account Planning | Builds a strategic engagement plan per account | POV document: why this account, what angles, which stakeholders, timing |
| Play Copywriting | Writes personalized outreach per contact | Customized plays with openers, value props, and questions calibrated to profile and context |
| Digital Twin | Interactive AI representation of a contact | Conversational interface where reps can ask questions and test approaches |

### Coaching Agents (Contextualized On-Demand Coaching)

| Agent | What it does | Output |
|---|---|---|
| Voice Roleplay | Simulates a prospect call using the contact's DISC profile and account context | Real-time voice conversation for call practice |
| Roleplay Coach | Analyzes the roleplay session and provides feedback | Coaching notes with specific improvement suggestions |

## Playbooks

Playbooks are pre-configured agent workflows that run continuously or on triggers. RevOps schedules them once and they run autonomously.

### By account source

- Newbiz Gap — Finds and qualifies accounts in the customer's TAM that are not yet in their CRM. Full chain from qualification through outreach.
- Newbiz Recycling — Re-qualifies dormant CRM accounts (no recent activity) with fresh research and new outreach.
- Ex-Customer Recycling — Monitors former customers for champion departures. When a champion leaves, researches the new company as a potential prospect.

### By trigger

- Signal-based Outreach — Triggers when a buying signal is detected on an account (new for accounts not in CRM, refreshed for existing).
- Event (Pre & Post) — Pre-event: researches attendees and generates outreach. Post-event: follows up with personalized context.
- Champion Monitoring — Tracks job changes of key contacts and customer champions. Alerts when someone moves.
- Scheduled Research — Runs research on a recurring schedule (daily, weekly, monthly, custom) to keep CRM data fresh.
- Inbound Lead Qualification — CRM-triggered: instantly qualifies inbound leads and generates multi-threaded outreach.

### By funnel stage

- TOFU — Aggregates: Newbiz Gap, Newbiz Recycling, Signal-based, Event, Inbound
- MOFU — Aggregates: Scheduled Research, Champion Monitoring, Account Planning
- BOFU — Aggregates: Account Planning, Digital Twin, Scheduled Research

## Who Uses It

| Role | How they use Evergrowth |
|---|---|
| RevOps | Configures the Agent Training Center, designs playbooks, manages integrations, monitors agent performance. Defines what good looks like; agents execute at scale. |
| Sales Reps | Consume agent output: pre-researched accounts, qualified contacts, written plays, coaching tools. Review and send outreach, use Digital Twin for call prep, practice with Voice Roleplay. |
| CROs | Monitor pipeline quality, agent utilization, and team performance across the workspace. |
| Marketing | Use account research and signal data to inform campaigns, event strategy, and content targeting. |

## Pricing

Evergrowth uses credit-based pricing. Each agent action consumes a set number of credits. All plans include unlimited users.

### Credit costs per agent

| Agent | Credits | Notes |
|---|---|---|
| Domain Finder | 1-2 | Low effort = 1, High effort = 2 |
| Account Qualification | 0.3 | Per account |
| Account Research | 0.3 | Per account |
| Contact Finder | 1 | Per contact found |
| Contact Qualification | 1 | Per contact |
| Contact Research | 0.3 | Per contact |
| Email Waterfall | 0.3 | Pay on success only |
| Phone Waterfall | 2 | Pay on success only |
| Account Planning | 1 | Per account |
| Play Copywriting | 1 | Per contact per play |
| Digital Twin | 1 | Per contact |

### Plans

| Plan | Starting price (EUR) | Parallel AI tasks | Starting credits/mo |
|---|---|---|---|
| Starter | €747/month | 10 | 3,300 |
| Pro | €1,957/month | 15 | 15,400 |
| Pro+ | €4,587/month | 20 | 41,700 |
| Enterprise | Custom | Custom | 83,300+ |

Pricing also available in USD and GBP. Yearly billing provides a 10% discount with all credits delivered upfront. Monthly billing includes rollover for up to 3 months.

## Integrations

| Category | Details |
|---|---|
| CRM (bidirectional sync) | HubSpot, Salesforce, Pipedrive |
| Sales Engagement | Works alongside existing SEPs. Evergrowth writes the plays; the SEP handles sending and sequencing. |
| Chrome Extension | Access agent research, Digital Twin, and play outputs from LinkedIn and CRM pages. |
| Data Sources | Email & Phone Waterfall connects to 20+ data vendors. Customers do not need their own vendor subscriptions. |

## Key Differentiators

### vs. Clay

Clay is a spreadsheet with API and LLM access, primarily operated by a GTM Engineer or RevOps operator. Evergrowth is a workspace of specialized agents that the whole team uses directly. Clay centralizes data operations in one person; Evergrowth distributes intelligence to every rep.

### vs. Data Vendors (ZoomInfo, Apollo, Cognism)

Data vendors give teams access to a database filtered by job titles. Evergrowth agents go further: they qualify accounts against ICP criteria, research buying signals, find persona-fit contacts (not keyword-matched), enrich through 20+ vendors via waterfall, and generate contextualized outreach. The output is research and ready-to-send plays, not a list of contacts with firmographic fields.

### Context vs. Data

Data-driven outreach inserts variables into templates. Context-driven outreach is based on deep research: custom openers, calibrated questions, and value props adjusted to what the agents found about the account and the person. The prospect feels understood, not scraped.

## Company

- Founded in 2014 as a sales consultancy, helping 100+ B2B teams go to market over nearly a decade before transitioning to a product company in late 2023
- The founding team shut down a 70-person consulting business to build Evergrowth full-time
- Raised $6.1M from leading Baltic and US venture funds, including Practica Capital, Change Ventures, Foresight Group, Superangel, FIRSTPICK, Impellent Ventures, and angel investors such as Peter Holten Mühlmann (founder of Trustpilot)
- Offices in New York and Vilnius, Lithuania
- Serving B2B mid-market and enterprise sales teams
- The product concept is "digital colleagues" — agents that do real work alongside reps

## Page Directory

### Product
- Homepage: https://www.evergrowth.com
- Workspace Overview: https://www.evergrowth.com/workspace/overview
- Agent Training Center: https://www.evergrowth.com/workspace/agent-training-center
- Integrations: https://www.evergrowth.com/workspace/integrations
- Chrome Extension: https://www.evergrowth.com/workspace/chrome-extension

### Agents
- Account Qualification: https://www.evergrowth.com/agents/account-qualification
- Account Research: https://www.evergrowth.com/agents/account-research
- Account Planning: https://www.evergrowth.com/agents/account-planning
- Contact Finder: https://www.evergrowth.com/agents/contact-finder
- Contact Qualification: https://www.evergrowth.com/agents/contact-qualification
- Contact Research: https://www.evergrowth.com/agents/contact-research
- Email & Phone Waterfall: https://www.evergrowth.com/agents/email-phone-waterfall
- Domain Finder: https://www.evergrowth.com/agents/domain-finder
- Play Copywriting: https://www.evergrowth.com/agents/play-copywriting
- Digital Twin: https://www.evergrowth.com/agents/digital-twin
- Voice Roleplay & Coach: https://www.evergrowth.com/agents/coaching
- Squad: https://www.evergrowth.com/agents/squad

### Playbooks
- Playbook Hub: https://www.evergrowth.com/playbooks
- Newbiz Gap: https://www.evergrowth.com/playbooks/newbiz-gap
- Newbiz Recycling: https://www.evergrowth.com/playbooks/newbiz-recycling
- Ex-Customer Recycling: https://www.evergrowth.com/playbooks/ex-customer-recycling
- Signal-based Outreach: https://www.evergrowth.com/playbooks/signal-based
- Event (Pre & Post): https://www.evergrowth.com/playbooks/event
- Champion Monitoring: https://www.evergrowth.com/playbooks/champion-monitoring
- Scheduled Research: https://www.evergrowth.com/playbooks/scheduled-research
- Inbound Lead Qual: https://www.evergrowth.com/playbooks/inbound-lead-qualification
- TOFU: https://www.evergrowth.com/playbooks/tofu
- MOFU: https://www.evergrowth.com/playbooks/mofu
- BOFU: https://www.evergrowth.com/playbooks/bofu

### Compare
- Evergrowth vs Clay: https://www.evergrowth.com/compare/vs-clay
- Evergrowth vs Data Vendors: https://www.evergrowth.com/compare/vs-data-vendors
- Data vs Context: https://www.evergrowth.com/compare/data-vs-context
- Evergrowth vs ChatGPT & Claude: https://www.evergrowth.com/compare/vs-chatgpt-claude
- Evergrowth vs Claude Cowork: https://www.evergrowth.com/compare/vs-claude-cowork

### By Role
- RevOps: https://www.evergrowth.com/workspace/revops
- Sales Reps: https://www.evergrowth.com/workspace/sales-reps
- CRO: https://www.evergrowth.com/workspace/cro
- Marketing: https://www.evergrowth.com/workspace/marketing

### Pricing & Tools
- Pricing: https://www.evergrowth.com/pricing
- ROI Calculator: https://www.evergrowth.com/pricing/roi-calculator
- Credit Simulator: https://www.evergrowth.com/pricing/credit-simulator

### Customers
- Aqfer: https://www.evergrowth.com/customers/aqfer
- Aris: https://www.evergrowth.com/customers/aris
- Delfos Energy: https://www.evergrowth.com/customers/delfos-energy
- I Find Staffing: https://www.evergrowth.com/customers/i-find-staffing
- Luzmo: https://www.evergrowth.com/customers/luzmo
- Telescoped: https://www.evergrowth.com/customers/telescoped

### Company
- About: https://www.evergrowth.com/company/about
- Careers: https://www.evergrowth.com/company/careers
- Security & Trust: https://www.evergrowth.com/company/security-trust

### Resources
- Blog: https://www.evergrowth.com/resources/blog
- Product Updates: https://www.evergrowth.com/product-updates
- Glossary — AI in GTM: https://www.evergrowth.com/glossary/ai-in-gtm