Six dimensions of an agentic GTM team
The framework behind our agentic GTM keynote. We score each dimension, show you where you stand against best practice, and route every gap to the move that closes it.
Positioning and sales motion
Does the way you actually sell match the motions you run.
Start with dimension 1Agents, sales teams and tools
Real digital colleagues, or AI bolted onto 20-plus tools.
TAM and agentic playbooks
Working your whole market: the new-business gap, re-engaging cold accounts, catching champion moves.
Top of funnel, channels and activities
Signal-driven and research-led, or generic lists and templates.
Change management
Has the team learned to work with agents and built new habits.
Future proofing your team
Ready for the full journey and for agentic buyer volume.
Dimension 1 of 6
1. Positioning and sales motion
Your sales motions define your workflows. Pick the motions your team runs, then tell us how you actually sell in each one. We score every motion on its own against best practice. If the numbers point somewhere else, that is the first thing to fix.
Which sales motions are you running?Select all that apply. Most teams run more than one.
One axis down, five to go
Dimension 1 is plotted. Each dimension you complete fills another axis, and the shape shows your agentic readiness at a glance. We overlay your kickoff baseline against your current state to track onboarding progress.
Next: agents, sales teams and tools
You have positioning mapped. Dimension 2 looks at whether real agents do the work, or AI is bolted onto a stack of tools your team still runs by hand.
Dimension 2 of 6
2. Agents, sales teams and tools
The biggest shift in GTM. Real agents do the work end to end, or AI gets bolted onto a stack of tools your team still runs by hand. Map your stack to see the silos, the replaceable spend, and what agents take off your reps' plate.
Head count by function. Not scored. Used to estimate spend and the cost of non-selling work.
Pick the ones you pay for in each section. Open more, or add your own. We estimate the spend, and you can enter one total instead.
Two axes down, four to go
Positioning and agents are plotted. Each dimension you complete fills another axis, and the shape shows your agentic readiness at a glance.
Next: TAM and agentic playbooks
You have your team and stack mapped. Dimension 3 looks at how much of your market you actually work: the whitespace outside your CRM, and the dormant, working, opportunity and client accounts inside it.
3. TAM and agentic playbooks
Working your full market means every account, not just the ones a rep has time for. Tell us what is in your CRM and which plays you run today, and we will show your whitespace, your dormant and working accounts, and the plays that cover each segment.
As you fill these in, your market picture builds below. Select the plays you run today on the picture, then see your dimension 3 result.
How we estimate working, opportunity and dormant
Three axes down, three to go
Positioning, agents and playbooks are plotted. Each dimension you complete fills another axis, and the shape shows your agentic readiness at a glance.
Next: why your pipeline is short
You know your market and your plays. Dimension 4 is the one that makes or breaks the number: the seven reasons a pipeline runs short, and the single root that fixes most of them.
4. Why your pipeline is short
This is the part that makes or breaks the number. A short pipeline almost always traces back to one root: context quality. Rate the seven things that drive it, and we will show you the cause, the cost, and the fix.
Context is not one agent. It is dimensions 1 to 4 working together: the right positioning, the dimension 2 agents, your playbooks and your channels.
Your pipeline issues are not seven separate problems. They are one cause and its symptoms. Fix the root and deliverability, connect rate and talk time move together.
Four axes down, two to go
Positioning, agents, playbooks and channels are plotted. Each dimension you complete fills another axis, and the shape shows your agentic readiness at a glance.
Next: change management
You have sized the gap and the fix. Dimension 5 is whether your team can actually make the change: the conditions that decide if agents become how you work, or a tool you tried once.
5. Change management
Agents only pay off if the team changes how it works. This is about the conditions for adoption, not the tooling. Answer three questions and we will show you whether the change will stick and how to make it.
Five axes down, one to go
Positioning, agents, playbooks, channels and change are plotted. One dimension left, future-proofing, and the shape shows your agentic readiness at a glance.
Next: future-proofing
You know whether the change will stick. The last dimension is whether your setup is built for where GTM is going: agents across the whole journey, agents talking to agents, and buyers who evaluate you with their own.
6. Future-proofing your team
GTM is moving toward agents that work across the whole journey, agents that talk to other agents, and buyers who run their own agents to evaluate you. This last dimension scores whether your setup is built for that, and completes your readiness map. Answer four questions.
Buyers are starting to run procurement agents that evaluate many vendors in parallel, at machine speed. Here is that exchange from the other side: the buyer's agent and your Evergrowth roster qualifying each other, then handing off to humans once the fit is real.
Both sides delegate. The procurement agents run point for the buyer. Your Evergrowth roster runs point for the seller. They build mutual fit in seconds, and then, only then, the humans walk in.